CPM (Cost Per Mille) is the cost per thousand impressions. It's a standard metric for pricing and evaluating display advertising campaigns.

Good CPM varies by platform and audience. Social media CPM ranges from $5-$15, while premium websites may be $20-$50. Lower CPM isn't always better if engagement is low.

How is CPM different from CPC?

CPM charges per thousand impressions (views), while CPC (Cost Per Click) charges only when users click the ad. CPM is better for brand awareness, CPC for direct response.

CPM Calculator

Overview

Calculate cost per thousand impressions (CPM), total cost, or number of impressions for your ad campaign.

The CPM Calculator helps you determine the cost per thousand impressions (CPM), total campaign cost, or the number of impressions. Enter any two values to calculate the third.

How to use

Calculate CPM for ad campaigns in a few simple steps.

Enter campaign cost: Input the total cost of your advertising campaign.
Enter impressions: Input the number of impressions (views) your ad received.
Calculate: Click calculate to compute CPM.
View CPM: Review your cost per thousand impressions (CPM).

FAQs

What is CPM?: CPM (Cost Per Mille) is the cost per thousand impressions. It's a standard metric for pricing and evaluating display advertising campaigns.
What is a good CPM?: Good CPM varies by platform and audience. Social media CPM ranges from $5-$15, while premium websites may be $20-$50. Lower CPM isn't always better if engagement is low.
How is CPM different from CPC?: CPM charges per thousand impressions (views), while CPC (Cost Per Click) charges only when users click the ad. CPM is better for brand awareness, CPC for direct response.