What is a good marketing ROI?

A 5:1 ratio (500% ROI) is generally considered strong for marketing. A 10:1 ratio is exceptional. ROI below 2:1 may not be profitable after overhead costs.

ROAS measures revenue divided by ad spend. ROI factors in profit margin and overall profitability, making it a more comprehensive metric.

ROI Calculator

Overview

Calculate your marketing return on investment (ROI) and return on ad spend (ROAS) by entering campaign revenue and cost.

The Marketing ROI Calculator helps you measure the effectiveness of your marketing campaigns by calculating ROI, net profit, and ROAS.

How to use

Calculate your marketing ROI in a few simple steps.

Enter revenue: Input the total revenue generated by the campaign.
Enter cost: Input the total cost of the campaign.
Calculate: Click calculate to compute ROI and ROAS.
View results: Review your ROI percentage, net profit, and ROAS.

FAQs

What is a good marketing ROI?: A 5:1 ratio (500% ROI) is generally considered strong for marketing. A 10:1 ratio is exceptional. ROI below 2:1 may not be profitable after overhead costs.
What is ROAS vs ROI?: ROAS measures revenue divided by ad spend. ROI factors in profit margin and overall profitability, making it a more comprehensive metric.

Explore more

CLV Calculator
CPM Calculator
Email Open Rate Calculator
GPA Calculator
Student Loan Calculator
Amortization Calculator
Auto Loan Calculator
Compound Interest Calculator
House Affordability Calculator
Interest Rate Calculator
Loan Calculator
Loan Term Calculator
Mortgage Calculator
Mortgage Payoff Calculator
Payment Calculator